Difference between revisions of "SERVICES"

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Когато се налага картата да носи някаква уникална информация в себе си, касаеща собственика, продукта или услугата, която тя предлага - тогава се прави т.нар. персонализация. Тя прави всяка една карта уникална и я обвързва с приносителя (когато става дума за баджове, карти за лоялни клиенти, бизнес картички) и или със системата за която е предназначена (промоционални карти, карти за отстъпки).
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== Thermal transfer print ==
 
== Thermal transfer print ==
  
[[Файл:20150327_141429nb.JPG|thumb|240px|Термотрансферен принтер]]
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[[File:20150327_141429nb.JPG|thumb|240px|Thermal transfer print]]
Технология за печат на карти, при която изображението се отлага върху картата, като се отнема от специална лента. Ако изображението е пълноцветно, тогава се използват ленти с четирите основни за печата цветове - cyan (C), magenta (M), yellow (Y) и black (K) - CMYK.
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Technology for printing of cards at which the image is put on the card as is taken by special stripe. If the image is full-color then are used stripes with the four colors basic for the printing - cyan (C), magenta (M), yellow (Y) and black (K) - CMYK.
Термичният печат се извършва със сублимационни принтери.
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The thermal printing is made with sublimation printers.  
Използва се за отпечатване върху картите на: поредни или случайни номера и кодове, имена, баркодове, които могат да бъдат както стандартни, така и все по-популярните напоследък QR кодове. Можем да персонализираме както всички разпространени формати баркодове, така и огромно разнообразие от по-рядко срещани, като: Bookland, DAFT Code, DOD Logmars, DUN-14, DUNS, EAN-128 (GS1-128), EAN-13, EAN-13 (with 2 or 5 Digits Add-On), EAN-14, EAN-18, EAN-8, EAN-8 (with 2 or 5 Digits Add-On), EAN-8 with 5 Digits Add-On, FIN Code, Flattermarken, GS1-128, GTIN, HIBC, I-2/5, ISBN Code (ISBN 13), ISBT-128 и т.н.
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It is used for printing on the cards of: serial or casual numbers and codes, names, barcodes, which may be as stansard as well as the more popular QR codes. We may personalize as all widespread formats of barcodes as well as a huge variety of more rarely met as: Bookland, DAFT Code, DOD Logmars, DUN-14, DUNS, EAN-128 (GS1-128), EAN-13, EAN-13 (with 2 or 5 Digits Add-On), EAN-14, EAN-18, EAN-8, EAN-8 (with 2 or 5 Digits Add-On), EAN-8 with 5 Digits Add-On, FIN Code, Flattermarken, GS1-128, GTIN, HIBC, I-2/5, ISBN Code (ISBN 13), ISBT-128 etc.
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== Digital print ==
 
== Digital print ==
  
[[Файл:20150326_141406nb.JPG|thumb|240px|HP Indigo]]
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[[File:20150326_141406nb.JPG|thumb|240px|HP Indigo]]
Цифровият офсетов печат се използва за изработка на малки тиражи от карти - до 3000 броя. В този случай картите се персонализират едновременно с отпечатването на статичното изображение. Могат да бъдат персонализирани както с номера, баркодове, имена - така и с цветни снимки. Използва се при изработката на баджове, ID карти, карти за отстъпки или за лоялни клиенти. Голямо предимство на такава персонализация е че дава възможност за по-добра защита на данните от надраскване и изтриване, тъй като всичко остава под защитния слой ламинат. Това гарантира по-голяма трайност на персонализираните данни.
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The digital offset print is used for making small circulations of cards – up to 3000 pieces. In this case the cards are personalized at the same time with the printing of static image. They may be personalized as with numbers, barcodes, names - as well as with color photos. It is used at making badges, ID cards, discounts or loyalty cards. A great advantage of such personalization is that it allows better data protection of scratching and scrubbing as everything stays under the protective layer of laminate. This guarantees better durability of the personalized data.
 
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== Embossed personalisation ==
 
== Embossed personalisation ==
  
[[Файл:20150327_141214nb.JPG|thumb|240px|Софтуер за Ембос]]
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[[File:20150327_141214nb.JPG|thumb|240px|Embossed personalisation software]]
Процесът на релефно деформиране на пластмасовите карти с букви и цифри - задължително при кредитните и дебитни карти. Осъществява се чрез специализирани машини /ембосери/ на строго определени места. Ембосирането се прави с буквено цифрови символи на кирилица или латиница. Харакерно е, че при ембос-печата може да има само малки букви, докато цифрите са малки и големи.
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The process of embossed deformation of the plastic cards with characters and digits – compulsory at the credit and debit cards. It is realized by specialized machines /embossers/ on strictly defined places. The embossing is made with alphanumeric symbols on Cyrilic or in Latin. At the emboss-printing is typical that may be available only lowercase letters, while the digits are lower and larger.  
Обикновено така полученият надпис се оцветява със сребърен, златен или друг цвят чрез типер.
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Usually the so received inscription is colored with silver, golden or other color by tipper.  
Бива 2 вида: ембос (изпъкнали символи, със сребристо или златисто покритие) и инфил (набити в повърхността на картата символи).
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It is 2 types: emboss (convex symbols with silvery or golder cover) and infill (symbols upset in the card surface).
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== Electronic personalisation ==
 
== Electronic personalisation ==
  
[[Файл:20150327_155216nb.JPG|thumb|240px|Matica]]
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[[File:20150327_155216nb.JPG|thumb|240px|Matica]]
Използва се когато на картата има електронен носител на информация, какъвто е магнитната лента, контактен или безконтактен чип. Магнитната лента на картите, обикновено е разположена на едно и също място, независимо от вида на картата. Нейното местоположение е фиксирано на 4мм. от горният край на картата. Широчината на лентата не е строго определена, но в практиката се е наложила широчина от 12,5мм. до 13мм.
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It is used when the card has electronic information carrier what is the magnetic stripe, contact or contactless chip. The magnetic stripe of the cards is usually placed on one and the same place no matter of the card type. Its place is fixed on 4 mm of the upper edge of the card. The width of the strip is not strictly determined but in practice is established width from 12,5 mm. to 13mm.
При безконтактните чипове е възможно номерацията на чиповете да бъде подадена в отделен файл или да бъде отпечатана на самата карта.
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At the contactless chips is possible the numbering of chips to be set in a separate file or to be printed on the card itself.
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== Standard packaging ==
 
== Standard packaging ==
  
[[Файл:20150327_121639nb.JPG|thumb|240px|Стандартно пакетиране]]
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[[File:20150327_121639nb.JPG|thumb|240px|Standard packaging]]
Използват се картонени кутии за 100, 250 или 500 карти. Самите кутии се поставят в кашони за по 1000, 2000 или 3000 карти. Кашоните от своя страна се разполагат на палета и се опаковат допълнително със найлон, “стреч” фолио и твърди картонени ъгли за защита от влага и механично нараняване.
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There are used paper boxes for 100, 250 or 500 cards. The boxes themselves are put into cardboard boxes for 1000, 2000 or 3000 cards. The cardboard boxes on their side are disposed on pallets and are additionally packed with nylon, “stretch” foil and hard cardbox corners for protection of moisture and mechanical damage.
  
  
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== Packaging on demand ==
 
== Packaging on demand ==
  
[[Файл:20150327_122600nb.JPG|thumb|240px|Пакетиране по заявка]]
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[[File:20150327_122600nb.JPG|thumb|240px|Packaging on demand]]
Възможно е да пакетираме картите в картонени кутийки с различна бройка (20, 50, 60 и т.н.), в зависимост от изискванията на клиента. Този вид опаковане подлежи на допълнително договаряне с клиента като вид и цена.
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It is possible for us to pack the cards in paper boxes with different number (20, 50, 60 etc.), depending on customer`s requirements. This type of packaging is subject to additional agreement with the customer as type and price.
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== Card Mailing ==
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The new service offered by McCartney is card mailing. We have a leading solution for personalized postal services - PERSOMAIL of ATLANTICZEISER. With over 200 installed devices in the world, PERSOMAIL second generation is a proven and reliable system for the banking, identification and advertising industry offering fast work with the highest level of data integrity and security.
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<gallery widths=230px heights=230px >
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File:20180320_085522nb.jpg
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File:20180320_085537nb.jpg
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File:20180320_085555nb.jpg
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File:20180320_085618nb.jpg
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File:20180320_085623nb.jpg
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</gallery>
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PERSOMAIL is a complete system for personalized printing of envelopes, personalized brochures and promotional materials with attached bank, personal or promotional cards. The system can work with standard cards, including embossed formats.
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<gallery widths=230px heights=230px >
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File:20180321_102740nb.jpg
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File:20180321_102803nb.jpg
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File:20180321_102845nb.jpg
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File:20180321_102923nb.jpg
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File:20180321_103403nb.jpg
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File:20180321_103422nb.jpg
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</gallery>
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The system has a END to END configuration including card feed and read, custom paper-based printing, matching and folding -C, Z, V configurations.
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Cards and brochures are monitored separately as they pass through the system and reject if reading or matching errors are detected. It's a unique solution for the mid-segment and end-to-end data integrity.
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<gallery widths=230px heights=230px >
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File:20180321_103434nb.jpg
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</gallery>
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The result is a reliable, proven on-site system that works smoothly and efficiently to produce thousands of ready-to-ship postal items.
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== Standard packaging ==
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[[File:20150327_121639nb.JPG|thumb|240px|Standard packaging]]
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Cardboard boxes for 100, 250 or 500 cards are used. The boxes themselves are placed in cartons for 1000, 2000 or 3000 cards. The cartons are also pallet-wrapped and wrapped with nylon, stretch foil and hard cardboard corners to protect against moisture and mechanical damage.
  
  
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== Removable labels ==
 
== Removable labels ==
  
[[Файл:20150327_140017nb.JPG|right|thumb|240px|Отстраняеми етикети]]  
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[[File:20150327_140017nb.JPG|right|thumb|240px|Removable labels]]  
Персонализирана информация, върху лесно отстраняеми етикети, залепени върху картата, например при промоционални опаковки.Когато картата се предоставя заедно с листовка или друг вид промоционална опаковка, и се налага част от персонализираната информация да остане при продавача, се използват отстраняеми етикети. Те съдържат персонализираната информация, под формата най-често на баркодове, и биват залепени върху картата.
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Personalized information on easily removable labels sticked on the card for example at promotional packagings. When the card is presented together with leaflet or other type of promotional packaging and is necessary part of the personalized information to stay at the seller are used removable labels. They contain the personalized information most frequently in the form of barcodes and are sticked on the card.
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== Individual packaging ==
  
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[[File:20150327_140950nb.JPG|thumb|240px|Individual packaging]]
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It includes different types of individual packages. For example packaging of each card separately in cellophane bag. In this way the cards stay optinmally protected by scratching until their final arrival at the end customer. The cards may be also packed separately in promotional box, envelope or sticked on brochure. The package may be printed with design given by the customer.
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<gallery widths=230px heights=230px >
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File:20180329_105648nb.jpg
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File:20180329_105759nb.jpg
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File:20180329_105836nb.jpg
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File:20180329_105923nb.jpg
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File:20180329_105933nb.jpg
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File:20180329_105938nb.jpg
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File:20180329_105946nb.jpg
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File:20180329_110010nb.jpg
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File:20180329_110117nb.jpg
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File:20180329_110129nb.jpg
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File:20180329_110151nb.jpg
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</gallery>
  
== Individual packaging and mailing ==
 
  
[[Файл:20150327_140950nb.JPG|thumb|240px|Нестандартно пакетиране]]
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This type of packaging is subject to additional agreement with the customer as type and price.
Включва различни видове нестандартни опаковки. Например опаковане на всяка една карта по отделно в пликче от целофан. По този начин картите остават оптимално защитени от надраскване, до окончателното им пристигане при крайният клиент. Също така картите могат да се опаковат по отделно в промоционална кутийка, плик или залепени върху брошура. Опаковката може да бъде отпечатана с дизайн, зададен от клиента. Този вид опаковане подлежи на допълнително договаряне с клиента, като вид и це
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Latest revision as of 13:46, 12 April 2018


Thermal transfer print

Thermal transfer print

Technology for printing of cards at which the image is put on the card as is taken by special stripe. If the image is full-color then are used stripes with the four colors basic for the printing - cyan (C), magenta (M), yellow (Y) and black (K) - CMYK. The thermal printing is made with sublimation printers. It is used for printing on the cards of: serial or casual numbers and codes, names, barcodes, which may be as stansard as well as the more popular QR codes. We may personalize as all widespread formats of barcodes as well as a huge variety of more rarely met as: Bookland, DAFT Code, DOD Logmars, DUN-14, DUNS, EAN-128 (GS1-128), EAN-13, EAN-13 (with 2 or 5 Digits Add-On), EAN-14, EAN-18, EAN-8, EAN-8 (with 2 or 5 Digits Add-On), EAN-8 with 5 Digits Add-On, FIN Code, Flattermarken, GS1-128, GTIN, HIBC, I-2/5, ISBN Code (ISBN 13), ISBT-128 etc.




Digital print

HP Indigo

The digital offset print is used for making small circulations of cards – up to 3000 pieces. In this case the cards are personalized at the same time with the printing of static image. They may be personalized as with numbers, barcodes, names - as well as with color photos. It is used at making badges, ID cards, discounts or loyalty cards. A great advantage of such personalization is that it allows better data protection of scratching and scrubbing as everything stays under the protective layer of laminate. This guarantees better durability of the personalized data.





Embossed personalisation

Embossed personalisation software

The process of embossed deformation of the plastic cards with characters and digits – compulsory at the credit and debit cards. It is realized by specialized machines /embossers/ on strictly defined places. The embossing is made with alphanumeric symbols on Cyrilic or in Latin. At the emboss-printing is typical that may be available only lowercase letters, while the digits are lower and larger. Usually the so received inscription is colored with silver, golden or other color by tipper. It is 2 types: emboss (convex symbols with silvery or golder cover) and infill (symbols upset in the card surface).






Electronic personalisation

Matica

It is used when the card has electronic information carrier what is the magnetic stripe, contact or contactless chip. The magnetic stripe of the cards is usually placed on one and the same place no matter of the card type. Its place is fixed on 4 mm of the upper edge of the card. The width of the strip is not strictly determined but in practice is established width from 12,5 mm. to 13mm. At the contactless chips is possible the numbering of chips to be set in a separate file or to be printed on the card itself.





Standard packaging

Standard packaging

There are used paper boxes for 100, 250 or 500 cards. The boxes themselves are put into cardboard boxes for 1000, 2000 or 3000 cards. The cardboard boxes on their side are disposed on pallets and are additionally packed with nylon, “stretch” foil and hard cardbox corners for protection of moisture and mechanical damage.






Packaging on demand

Packaging on demand

It is possible for us to pack the cards in paper boxes with different number (20, 50, 60 etc.), depending on customer`s requirements. This type of packaging is subject to additional agreement with the customer as type and price.







Card Mailing

The new service offered by McCartney is card mailing. We have a leading solution for personalized postal services - PERSOMAIL of ATLANTICZEISER. With over 200 installed devices in the world, PERSOMAIL second generation is a proven and reliable system for the banking, identification and advertising industry offering fast work with the highest level of data integrity and security.

PERSOMAIL is a complete system for personalized printing of envelopes, personalized brochures and promotional materials with attached bank, personal or promotional cards. The system can work with standard cards, including embossed formats.

The system has a END to END configuration including card feed and read, custom paper-based printing, matching and folding -C, Z, V configurations. Cards and brochures are monitored separately as they pass through the system and reject if reading or matching errors are detected. It's a unique solution for the mid-segment and end-to-end data integrity.

The result is a reliable, proven on-site system that works smoothly and efficiently to produce thousands of ready-to-ship postal items.

Standard packaging

Standard packaging

Cardboard boxes for 100, 250 or 500 cards are used. The boxes themselves are placed in cartons for 1000, 2000 or 3000 cards. The cartons are also pallet-wrapped and wrapped with nylon, stretch foil and hard cardboard corners to protect against moisture and mechanical damage.







Removable labels

Removable labels

Personalized information on easily removable labels sticked on the card for example at promotional packagings. When the card is presented together with leaflet or other type of promotional packaging and is necessary part of the personalized information to stay at the seller are used removable labels. They contain the personalized information most frequently in the form of barcodes and are sticked on the card.







Individual packaging

Individual packaging

It includes different types of individual packages. For example packaging of each card separately in cellophane bag. In this way the cards stay optinmally protected by scratching until their final arrival at the end customer. The cards may be also packed separately in promotional box, envelope or sticked on brochure. The package may be printed with design given by the customer.


This type of packaging is subject to additional agreement with the customer as type and price.